Cereal Graveyard Wiki
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Cereal Graveyard Wiki

Alpha-Bits, also known as Frosted Alpha-Bits, was a breakfast cereal made by Post Consumer Brands, which contained frosted alphabet-shaped multi-grain (whole-grain oat and corn flour) cereal bits. Post Cereals also started producing "Marshmallow Alpha-Bits" in 1990.

Alpha-Bits cereal was invented by Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in 1957 and was taken off the market in 2006. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting "0% Sugar!" as a "Limited Edition" cereal. The old recipe was reintroduced later in 2008. The cereal was substantially reformulated in 2017, with the "new and improved" Alpha-Bits having larger shapes than its predecessor. Alpha-Bits was discontinued in May 2021. The reason for this was due to lack of demand or to make room for the introduction of new products, according to Post Cereals' official Twitter/X Account.

While it has been discontinued, there is a similar cereal named Alpha-Bites by BEAR Snacks produced in the UK.

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