"Cinnamon Toast Cereal made from Four Nutritious Grains"
It's said that Croonchy Stars were conceived by Muppets creator Jim Henson. A life-long fan of breakfast cereal, Henson liked the idea of fitting as much fun and nonsense on a cereal box as space would allow.
The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows. Some of the names considered for the product included Oople-Sauceys, Croonchy Poofs, Moopettes, and Stoopid Flakes.
The back of the box featured ridiculous, and sometimes unsolvable, games and puzzles, including a "memory-type card game" on every box.
The Swedish Chef
This cereal was described on the box as "the truly wholesome cereal in the truly ridiculous box."
Additional text on the box declared: "At last! It's Cinnamonnamony", "Live! From the Muppet Test Kitchen", and "No batteries necessary!"
The back of the box offered the following "Eating Directions" from the cereal's mascot, The Swedish Chef:
- Place cereal in bowl (remove from box first)
- Pour milk into bowl
- Place spoon in bowl
- Place cereal on spoon
- Place spoon in mouth
- Place teeth in cereal
- Repeat repeatedly