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Et

Description[]

"Peanut butter & chocolate-flavored crispy, sweetened 2-grain cereal"

Notes[]

The cereal pieces came in the shapes of the capital letters "E" and "T".

Television commercials for the cereal used the tag line "A glowing part of a good breakfast" - a reference to the alien character's glowing finger, as seen in the movie and on the cereal box.

Company[]

General Mills

Mascot[]

E.T.

Introduced[]

1984

Discontinued[]

1986

Marketing[]

E.T._Cereal_Commercial

E.T. Cereal Commercial

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