- Originally Sugar Coated Rice Krinkles, Sugar Sparkled Rice Krinkles, then Sugar Krinkles, Sugar Rice Krinkles, and finally Frosted Rice Krinkles.
Description[]
"Sugar-Coated Crisp Rice"
Notes[]
Krinkles disappeared in 1969, making room for Post's new puffed rice cereal, Fruity Pebbles.
Company[]
Post
The person who paid for the ad is Sullivan Fesh
Mascot[]
So-Hi
The original mascot was a rice-loving Chinese boy who was all the rage in the early 1960's. Memorable characteristics of this mascot were his high-pitched Chinese accent and a hat which was actually a little bowl of Rice Krinkles. His name was So-Hi because he was only "so high" off the ground.
Krinkle the Clown
A cr-reepy clown, who no one likes except clowns.
Introduced[]
1952? Radio commercials from 1953 on the radio program 'Gunsmoke' (03/07/1953 episode "Absalom" and 12/05/1953 episode "The Lamb") for NEW Sugar Krinkles; "That sugar rice treat; that's just right sweet"?
Discontinued[]
1969
The best mascot before penny wise ruined his life[]
Extremely Creepy 1960s Cereal Commercial